18 de July de 2025
Event received 25,300 visitors and should generate R$460 million in business
The 15th edition of Intermach – Technology Fair and Congress for the Metalworking Industry, held from July 15 to 18, at the Expoville Convention and Exhibition Center, in Joinville-SC, exceeded the expectations of exhibitors and ended in a positive mood for new business. During the four days, 25,300 visitors circulated at the event, coming from 430 cities and 18 Brazilian states, with greater representation of the three southern states, with the leadership of Santa Catarina and a significant increase in professionals from Paraná. In addition to Brazil, the fair received foreign visitors from six other countries, Germany, China, Colombia, Mexico, Paraguay and Taiwan.
The expectation of generating business from the fair and in the following twelve months reaches R$460 million. “Intermach fulfilled its role as a tool for connections, networking, business, access to the latest technological innovations for the industry and technical knowledge. The good moment of the Santa Catarina industry, which grows above the national average, also favored the business environment”, commented Richard Spirandelli, director of Messe Brasil.
Intermach had 250 booths and more than a thousand exhibiting brands that occupied a floor area of 26,600 m², numbers that show a growth of 30% compared to the 2023 edition. At the fair, the public can get to know state-of-the-art machinery and equipment, from national and international suppliers, with emphasis on the areas of Machining, Welding, Industrial Metrology, Industry 4.0, 3D Printing, Additive Manufacturing, Artificial Intelligence and IoT.
“The presence of the main brands that supply the metalworking industry at Intermach reinforces the relevance of the fair as a center of innovation and technology, contributing to the modernization of manufacturing parks and to the strengthening and competitiveness of the sector in the national market,” said Spirandelli.
Consolidated as the most representative and technological event in the southern region of Brazil and one of the main in the metalworking industry in Brazil, Intermach is held every two years by Messe Brasil Feiras e Promoção and has the support of important entities in the sector, such as ABIMAQ, ABINFER, and FIESC SESI/SENAI.
QUALIFIED PUBLIC WITH DECISION-MAKING POWER
One of the indicators that point to the business potential of holding a fair is the quality and decision-making power of the visiting public. At Intermach, 38% of the participants pointed out that the main objective at the event was to seek new products, technologies and various solutions for their industries, and for 31%, the goal was to identify and develop new suppliers.
Of the visiting public, 24% work in large companies, with more than 500 employees. 49% work with research, planning or recommending products and 25% have the power to make purchase decisions.
Management positions such as CEO, directors, partners and company managers represent 30% of the fair’s visitors. Regarding the segments, 10% comes from industrial engineering, 9% from the automotive sector, 6% from services for industry, 5% from the plastics industry, 5% from the electronics and home appliances market and 4% from foundry. Among the areas of greatest interest are industrial automation, robotics, process control, cutting tools and devices, machines, equipment and peripherals.
Cristiano Magalhães, director of Taunos, a company from São Paulo, debuted at Intermach and came to the fair based on the recommendation of partners. “The result surprised and exceeded expectations. The quality of the leads that passed through the booth is very high, we even exceeded the number of contacts captured at the São Paulo fair. It is certainly an event that we will always participate in”, he celebrated.
Sandro Stringari, Administrative Director of ECO Industrial Automation, said that Intermach is a strategic event for the company because it brings together technical professionals from industries in the segment. “We received qualified customers and contacts to present our industrial automation and artificial intelligence solutions, which include the use of Microsoft tools, data reading and insights for industrial processes. It was an audience really interested in business and we are very satisfied”, he commented.
Fernando Feliciano, from Creaform, has participated in the fair in several editions and is once again happy with the results. “The region concentrates an interesting market for our company, with metalworking and tooling industries, where our products have a lot of adherence. We received a very focused audience with interest in our technologies”, he emphasized.
NEXT EDITION
Spirandelli comments that the 15th edition of Intermach comes to an end with its objective fulfilled and with the next edition scheduled for July 2027. “We are ready for the next challenge, with the return of the vast majority of exhibitors, always bringing innovation and technology, also to the organization of the event”, he concludes.
