Why Exhibit?
- Precise audience segmentation. Unlike most media channels, trade fairs attract a highly targeted audience genuinely interested in your products and services.
- Direct interaction with high-potential buyers, with opportunities to host workshops that demonstrate product or service applications.
- Around 86% of trade fair visitors are potential buyers, while 59% of ad readers take up to 12 months to make a purchase decision.
- Fairs provide an ideal environment to strengthen and expand professional networks, as well as to gain valuable market and competitor insights.
- Enable the creation of business agreements and partnerships, offering the best cost-benefit ratio compared to other marketing actions.
- Trade fairs have a lasting impact, they are remembered far longer than printed media ads and can achieve sales volumes up to six times higher than any other medium.
- A three-dimensional environment that stimulates all the senses, increasing the chances of success for your marketing strategies. Offer a wide range of promotional opportunities—including merchandising, sales promotions, advertising, public relations, and direct sales.