Why Visit Our Fairs?
The search for new services, product updates, and industry networking are the main reasons why professionals visit our events. Through exhibitors’ innovations and technologies, visitors have the opportunity to exchange experiences and drive the growth of the industrial and service sectors.
There are many ways to search for products and suppliers, but only trade fairs allow buyers to truly understand the benefits of a product or service. Visitors attend fairs to:
- Precise audience segmentation. Unlike most media channels, trade fairs attract a highly targeted audience genuinely interested in your products and services.
- Direct interaction with high-potential buyers, with opportunities to host workshops that demonstrate product or service applications.
- Around 86% of trade fair visitors are potential buyers, while 59% of ad readers take up to 12 months to make a purchase decision.
- Fairs provide an ideal environment to strengthen and expand professional networks, as well as to gain valuable market and competitor insights.
- Enable the creation of business agreements and partnerships, offering the best cost-benefit ratio compared to other marketing actions.
- Trade fairs have a lasting impact, they are remembered far longer than printed media ads and can achieve sales volumes up to six times higher than any other medium.
- A three-dimensional environment that stimulates all the senses, increasing the chances of success for your marketing strategies. Offer a wide range of promotional opportunities—including merchandising, sales promotions, advertising, public relations, and direct sales.